In partnership with the ACA, Bonfire hosts digital session for JumpStart WA graduates

In partnership with the Advertising Council Australia (ACA), Bonfire welcomed the 2024 JumpStart WA group for an in-depth digital marketing session on Tuesday night. It offered emerging talent a glimpse into life inside a leading digital marketing agency.

Nicole Ryan, Senior Media Strategist, presented how Media Strategists transform data into actionable insights and integrate them into engaging narratives. Sarah Salameh, SEO Manager, explained the blend of data and creative strategy that drives effective SEO.

Brodie McMaster, Senior Performance Media Specialist, provided insights on successfully launching digital ad campaigns covering every step from inception to execution. Simon Bruno, SEO and Data Technician, showcased achieving meaningful client results by optimising performance, even with consistent website traffic. Hayley White, Account Director, highlighted the essential role of understanding client needs and managing expectations for overall success.

JumpStart participant Maize Thornton said, “I loved how it was presented to us with each team member breaking down their roles, why they ended up at Bonfire and why they love it”.

White said: “JumpStart is a rewarding program designed to engage and educate the next generation of marketing professionals. The course provides insight into what it means to live and breathe in agency land, and we are proud to be a part of it. If we can change a few perceptions of what it means to work in a digital landscape, then we’ve done our job.”

Bonfire’s ongoing support of the JumpStart program highlights their commitment to nurturing the next generation of marketers.