Hawaiian + Creative.adm win gold at the Shopping Centre Council of Australia Marketing Awards

Sarah Moore, Portfolio Marketing Manager and Sandra Holloway, General Manager of Marketing and Partnerships.

The Shopping Centre Council of Australia (SCCA) Marketing Awards showcase excellence in creativity across shopping centres Australia-wide.

The Hawaiian brand platform ‘Centre of Our Neighbourhoods’ took home gold in the Brand and Partnerships Multi-Centre category. The brand platform runs across Hawaiian’s shopping centre portfolio, which includes 10 centres across the wider Perth metropolitan area.

The Centre of Our Neighbourhoods brand revitalisation saw the transformation of Hawaiian’s centres into thriving neighbourhood hubs where people can connect in meaningful ways.

Independent Floreat-based agency Creative.adm worked closely with the Hawaiian team to bring the platform to life from strategy to implementation, which was a real labour of love for all involved.

“The partnership between Hawaiian and Creative.adm has been instrumental in bringing our vision to life. Together, we tackled the brief with a shared passion and commitment, creating a platform that genuinely reflects our dedication to the neighbourhoods we serve,” said Sandra Holloway, General Manager Marketing and Partnerships at Hawaiian.

“We’re incredibly proud of this result and in watching the brand platform unfold over the last year. Hawaiian’s commitment to giving back and supporting local neighbourhoods truly sets them apart and we’re so thrilled to see them recognised at a national level,” said Creative.adm Director, Marty Shearwood.

The win caps off another successful year in the partnership between Hawaiian and Creative.adm.

View all the winners here: Including a win for Forest Chase’s ‘Finding Forest Chase’.