West Aussies have been enjoying the taste of Harvey Beef for more than a hundred years. And over the last few tumultuous years, Harvey Beef has kept up with, and prioritised, local supply as demand has continued.
Harvey Beef and Marketforce have launched a campaign to highlight the convenience of being able to enjoy world-class beef, from your local supermarket.
Sam Tomeo, Head of Marketing, explained that WA shoppers have proven to be loyal when it comes to supporting local. “We enjoy great support from across the state, and COVID has strengthened this relationship with consumers as the appetite for quality local produce has grown.” he said. “We wanted to celebrate this, while giving consumers a reason to feel proud of enjoying world class, local beef.”
This local sentiment is summed up with the campaign line; ‘World class beef from down the road’.
Starting with out of home, the campaign includes targeted media, point of purchase, and radio.
Client: Harvey Beef
Head of Marketing: Sam Tomeo
Brand & Campaign Manager: Adam Wilson
Sound: Justin Braine