Group Yellow’s Heather Lawson to join Match & Wood in group director role

Independent media agency Match & Wood has appointed Group Yellow’s Heather Lawson to the newly created role of group director. She joins in late September and will lead the agency’s growing list of Perth-based clients and account teams.

Lawson has worked at IPG Mediabrands’ Initiative and Group Yellow for the last four and a half years as general manager and lead across the RAC account, and prior to this she was group account director at OMD working across key clients HBF, Tourism WA and Lotterywest.

Lyndelle O’Keefe, CEO of Match & Wood, said: “Heather is both experienced and well respected, and we are delighted that she is choosing to spend the next phase of her career at Match & Wood. We look forward to the positive influence she will have across our clients and personnel come September.”