Grill The Marketer’s first event for 2025 was ignited by Paper + Spark’s Zeina Khodr

This year’s first grill guest was also Grill The Marketer’s first interstate panellist, Zeina Khodr, Chief Spark & Founder of Paper + Spark, a full service Sydney agency.

Khodr’s a published authority in workplace culture and Paper + Spark is an award-winning agency with a mission: to use the power of storytelling to solve real business challenges. And these were certainly hot topics on the night.

Khodr’s ‘people come first’ philosophy was the spark of much conversation among the attendees on Thursday, March 27th. Her approach is to prioritise the human connection in business.

This ethos has led the agency to become a leader across a range of verticals, supported by a diverse, enthusiastic and far-flung team of full-time, part time and ‘perma-lancer’ roles nationally and across the UK, Canada, and NZ.

Combining creativity with data, Paper + Spark crafts creative campaigns and stories that resonate deeply, spark action, and drive results, and she used these real-world examples to candidly answer questions from the crowd.

Add to that the ethos to say ‘Yes’ and then figure it out, often finding niche expertise to support means there’s a real energy to Zenia, and the way she runs the ‘Sparks’ that makes them all quite special.

The Marketer’s Carma Levene said: “It’s exciting to be able to bring The Marketer community such a wonderful guest, the attendees really got a lot out of speaking with Zeina, on the panel and in between…I knew they’d love talking to her as much as I do.”

“Flying in for 48 hours – with 5 meetings, one panel spot and then a PACD event, before driving to Margs was an ambitious itinerary, and we appreciate that she was able to be so generous with her time while she was in Perth.”

“Loved seeing agencies and consultancies, senior marketers, the Curtin Marketing Association and industry enthusiasts give our guest a solid Perth welcome”

There are special access codes for students, PADC members, Jumpstart participants and Australian Marketing Institute Emerging Marketers participants, as an official Grill The Marketer event partner.

If you’d like to be on the panel, or partner with The Marketer, please contact Levene on hey@themarketer.news for more information.

Up Next:
Date: 29/05/2025
Time: 5.30pm – 8.30pm
Venue: The Court, Verdict Bar (upstairs)
Cost: $48+BF
Guest: To be announced
Tickets: https://events.humanitix.com/grill-the-marketer-2025