Georgie Frampton appointed Executive Director Kwpx&partners based out of Fremantle; Kwpx Media acquired by Atomic 212° in major SA deal

Leading Australian independent creative agency kwpx has announced the sale of its media division to the fast-growing media powerhouse Atomic 212°. Alongside the acquisition, kwpx has also appointed Aaron Lipson as Executive Creative Director of Adelaide and Darwin, and Georgie Frampton as Executive Director of the Fremantle office working with ECD’s Bryan Dennis and Dav Tabeshfar.

Atomic 212°, which has a strong presence in Sydney, Melbourne, Brisbane, and Darwin, has been a long-term partner of kwpx. With this acquisition, Atomic 212° will expand into the South Australian and Western Australian markets.

Atomic 212° Chairman, Barry O’Brien OAM, said: “We have long admired kwpx for their strong media skills and strategic thinking. Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make kwpx’s media arm part of the Atomic 212° family, we jumped at it.”

Kwpx will continue to offer its core services in advertising and digital communications across SA, NT, and WA, to shared clients with a renewed focus on delivering breakthrough creative work that drives growth.

Leading this charge will be Lipson, who takes over from longtime creative Corey Swaffer as Swaffer pursues new opportunities. Aaron began his career under Peter Withey at KWP! 25 years ago, and has since built a successful, award-winning career in Melbourne, working with top blue chip clients such as ANZ Bank, Nike, Sportsbet, Tourism Queensland, Tourism WA, Specsavers, Jeep, Australian Open, Melbourne University, Australia Post, John West and Honda.

Adds Lipson: “Starting as the work experience kid and returning as ECD is a rewarding full circle moment for me. I share the team’s excitement and ambition in creating world- class work, nurturing a vibrant creative culture throughout the whole agency, and elevating our clients’ brands based on their core brand truths.”

Lipson will be joined by Georgie Frampton, who joins the Fremantle office as Executive Director working with ECD’s Bryan Dennis and Dav Tabeshfar. Frampton is a highly regarded Senior Client Director who began her career in Western Australia before relocating to London, where she spent seven years with global agencies, working on major brands like Apple Music, Coca-Cola, Skittles, and Compare the Market. For the past three years she has been Group Business Director at Rare.

Off the back of Kwpx&partners recent awards success, Frampton will play a key role in driving continued growth in Western Australia.

Says David O’Loughlin, CEO and Chair, Kwpx: “After 10 years of significant growth, I am excited by our new partnership with Atomic 212° that will bring even more power and precision to our shared clients integrated media needs. And our ambition to grow into new markets with breakthrough work is even more achievable with quality people like Aaron and Georgie joining the team. These are exciting times, and our best days are ahead of us.”