Gatecrasher demonstrates the two sides of the sun via new awareness campaign for SunSmart
Taking a completely fresh approach to skin cancer prevention, SunSmart and Gatecrasher have just launched a new campaign based on the theme ‘Two sides of the Sun’.
The campaign leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it’s 3 or above, its damaging and destructive side takes over.
Directed by Mat Pitcher and produced by Stir Fry, with sound by Nick Gallagher at Cue, the engaging and beautifully crafted TVC is a classic one shotter a rare thing these days.
Credits
Director: Matt Pitcher
Creative Director/Copywriter: Adam Barker
Creative Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Producer: Anouk Ratnawibhushana
Agency Producer: Joshua Craig
Production Company: Stir Fry Content Kitchen
Sound Engineer: Nick Gallagher
Sound Studio: Cue Sound
DoP: Ross Metcalf
Account Director: Emma Lambert
Editor: Jonathan Pettigrew
Managing Director: Tony Scampoli
Client: Sally Blane
Client: Carolyn Minto
1 Comment
Having just had a carcinogenic blemish removed from my face and one still to be removed – the result of many years of surfing, growing up along the coast and for some years, living in the tropics – I can attest to this – goodonyer Adam and Lorrie. Job well done, point well made.