Game on! Award-winning brand and gaming strategist James Whatley is coming to SOS24

What do PlayStation, OREO, Xbox, Converse, Honda F1 Racing and LEGO have in common? They’ve all benefited from James Whatley’s strategic alchemy. And now you can add State of Social ’24 – and yourself – to that list.

Award-winning brand and games strategist, Whatley is an unstoppable one-man, strategy-generating, DICE-charter-co-creating, game-playing, ground-breaking, multi-Cannes-Lion-winning force of nature.

Right now, between writing the must-read Five Things on Friday, he’s working with LEGO on a whole bunch of gaming-and-Fortnite-shaped things he definitely isn’t allowed to talk about (yet). And he’s coming to Optus Stadium on 27 and 28 August to turn you into a brand and gaming alchemist.

Keynote: How to Create True Alchemy Between Brands and Gaming
Not into gaming? Don’t know your ARK: Survival Evolved from your HALO? Fear not, if the idea of a ‘gamer’ gives you the willies, let alone hitching your brand to a gaming activation, Whatley is here to educate and empower you, so you know what works, what doesn’t and why.

From the shallow waters of Wordle to the depths of developer-friendly brand activations, Whatley will give you the insights, knowledge and questions you need to ask the next time someone says to you, ‘We should do something in gaming.’

Whatley is just the latest marketing-industry shaker-upper to join SOS24’s roll-call of digital marketing royalty. And he’s worth the price of your All Access ticket all on his own.

When: 27 & 28 August 2024
Where: Optus Stadium Perth
Tickets: www.stateofsocial.com/tickets/