equ welcomes Kirsty O’Connell + Abbey Robinson

equ has made two new appointments to their account services team, adding Kirsty O’Connell as Senior Account Director and Abbey Robinson as Account Manager. The pair bring a wealth of global experience in digital strategy, account management, and brand leadership.

O’Connell (pictured left) is bringing over a decade of experience in digital strategy and performance marketing. Most recently, she spent six years at Sky UK, leading digital growth and maturity across the product portfolio. Her expertise spans full-funnel digital marketing and e-commerce, product development and team leadership, with a focus on driving measurable business impact.

As Head of Digital Marketing, O’Connell played a key role in building Sky’s digital capability and performance from the ground up, developing innovative strategies to enhance the customer experience. Prior to Sky, she worked as Performance Marketing Manager at Cancer Research UK, championing data-driven marketing initiatives to deliver meaningful results.

O’Connell said: “I’m thrilled to be joining equ at such an exciting time. The team is packed with brilliant minds, and I’m looking forward to bringing my experience in digital strategy to help our clients grow and succeed in a rapidly evolving digital landscape.”

Robinson (pictured right) joins equ with a strong background in managing global accounts and large-scale digital projects. Originally from the UK, she has worked across major international brands, including United Nations, Odeon Cinemas, and Hugo Boss, delivering seamless digital experiences across diverse industries.

Her experience working on complex, high-profile websites has given her a deep understanding of digital project management, stakeholder engagement, and delivering high-quality digital solutions at scale. With her move to Australia, Robinson is eager to collaborate with equ’s clients, helping them elevate their digital presence and drive impactful outcomes.

“Moving to Australia and joining equ has been an incredible step for me. I’m excited to work with such a talented team and to help our clients create meaningful digital experiences that make an impact,” said Robinson.

With O’Connell and Robinson on board, equ are continuing to strengthen their expertise in digital strategy, account management, and large-scale digital solutions. Their experience across global markets will be instrumental in driving success for their clients.

“We are incredibly excited to have Kirsty and Abbey join the team. Their experience working with global brands, combined with their strategic mindset, will be invaluable as we continue to push the boundaries of digital transformation for our clients. We can’t wait to see the impact they’ll make,” said Ruth Leach, Head of Client Strategy and Engagement.