equ launches equNorth, a new agency offering for smarter customer journeys

equ, Western Australia’s longest-standing independent digital consultancy has announced the launch of equNorth, a new agency dedicated to customer journey marketing.

The launch of equNorth reflects equ’s vision to grow digital maturity in WA, attract top marketing talent, and deliver connected strategies that create measurable value for clients. With almost 30 years of experience helping organisations navigate digital transformation, equ is building on its foundations to meet the growing demand for smarter, more impactful marketing.

Best known for delivering complex websites and apps for WA’s most recognised organisations, equ has in recent years expanded its expertise in marketing strategy, automation, data, conversion optimisation, and performance marketing. equNorth unites these capabilities under a dedicated brand.

Unlike traditional digital agencies that focus on siloed, channel-first campaigns, equNorth connects every touchpoint of the customer journey into a single, customer-first strategy.

“equNorth represents an exciting next step in our growth,” said Claire Aindow, CEO of equ. “It’s about unifying our expertise in strategy, data, and performance marketing, and taking a more holistic view of the customer journey. By connecting awareness, decision-making, and advocacy, we’re able to deliver smarter outcomes and measurable impact for our clients.”

Scott Forrest, Head of Digital Marketing at equNorth, added: “Marketing today is complex. Customers expect every touchpoint to feel connected, and too often, brands are let down by disconnected, channel-first campaigns. equNorth changes that. We help clients map their customer journey, connect every channel, and use data, technology and AI to deliver meaningful, measurable results. It’s marketing that works together — from first touch to loyal customer.”

Already, equNorth is working with leading organisations including AFG, Scitech, Abco, and StudyPerth, delivering marketing that is consistent, measurable, and aligned with business growth goals. On launch, equNorth also becomes a HubSpot Gold Solutions Partner, offering clients marketing automation consulting and implementation services.

Stephen Dodge, co-Founder, said: “For us, equNorth is not just about launching a new brand – it’s about challenging conventional marketing models. Too often, agencies focus narrowly on tactics or individual channels. With equNorth, we’re building something different: a team dedicated to driving outcomes across the full customer journey.”

The launch of equNorth marks a significant milestone for equ, reinforcing its commitment to innovation, talent growth, and delivering connected digital strategies that achieve real business results for clients such as Satterley, ABN Group, Lotterywest, Keystart, and the Rottnest Island Authority.