ELTON-BOTT & LAIRD WIN THE WEST AUSTRALIAN CAXTON COMPETITION AGAIN
May 29 2008, 11:41 am | | 8 Comments
Marketforce’s Julia Elton-Bott and Murray Laird have won The West Australian Caxton Competition for the second year in a row.
It’s the third year in a row for Elton Bott, who won in 2006 with Paul Coghlan when both were at 303.
Their winning entry was one of a campaign of three ads for Crimestoppers and wins them a trip to the Caxton Weekend in Port Douglas in October.
The West Australian’s Les Corner announced the winner at a special presentation lunch at Wagamama in Subiaco. Attendees included 303 Sydney’s new creative director, Cannes Grand Prix winner Julian Watt.
8 Comments
Nice work Muzz and Julia. It’s got metal written all over it. PY
The judges’ comments about half the work, twice the effort next year were very sensible. As was the advice about producing more work for bigger clients. Can’t wait to see how many ads make it to the Caxtons this year.
Hey Martin. Can you show the rest of the campaign?
is that dave droga in the winning ad?
It’s great to say produce more work for bigger clients but this is perth, some of us don’t have ‘bigger’ clients so we do em for the one’s we’ve got.
Good point 12.09. But what I was suggesting at the presentation lunch was judges these days are looking to award big advertisers as opposed to smaller accounts that come across a bit ‘scammy’. So, if you don’t have ‘big’ clients, for the next Caxton creative exercise, choose clients that you can make look larger than they actually are. And maybe instead of one off ads for six clients do a campaign of three ads for two of your ‘bigger’ clients.
Kim. One idea for agencies with smaller clients might be to set aside a few grand at the beginning of the year to help out the client media spend on the Caxton idea that scores highest for them. After all, it only needs to run once and it can go all the way to the Cote D’Azur. Of course, this would mean the judges picking a top fifteen or so.
No, 9.53, it’s Martini. Creative Advertising, P73