‘Disappearing Dracula’ helps launch the return of West Australian Ballet via Wunderman Thompson Perth
To promote the return of its award-winning production Dracula, West Australian Ballet and Wunderman Thompson have created an eye-catching campaign called ‘Disappearing Dracula’.
Designed to create fear, mystique – and awareness that the production has returned for another season – the campaign involves mounting lenticular printing at an optimum angle beside bathroom mirrors in bars and entertainment venues where Dracula production posters are displayed. The resulting effect ’removes’ Dracula’s reflection.
West Australian Ballet Marketing Director, Suzanne Beecroft said, “We wanted to re-launch our award-winning, sell out Dracula season with a bang. We’re really excited this eye-catching idea could be turned around so quickly and effectively – a big thanks to Luke and Matt for their creative hustle.”
‘Disappearing Dracula’ can now be found in selected Perth venues.
For Dracula ballet ticket information, visit West Australian Ballet.
Agency: Wunderman Thompson Perth
Chief Innovation Officer: Martin Beecroft
Associate Creative Director and Copywriter: Matt Wilson
Creative Art Director: Luke Williams
Engagement Manager: Hayden Gerrard
Client: West Australian Ballet
Head of Marketing & Communications: Suzanne Beecroft
7 Comments
How?????
Well done. I like this a lot!!
Lovely idea. But I have a few questions. How many of these were produced? Will we be seeing them all over Perth? Or was this an exercise to get on Bestads and for the PADCs? Is this what we should all be aiming for? And is this what our clients really need? How did you sell this into the client?
@Nice Gimme a buzz and I’ll answer all your questions – 0468 391 112
Love this idea. Simple and well executed.
@nice aiming for PADCs is your problem, aim much higher. If you need help selling to clients call Matt. He sold a small idea the client didn’t know they needed. Hungry Puffs ring a bell?
Geez, I can’t believe how easily you people bitch and bite. It’s ONLY advertising for Christ’s sake. Go and do something for your country, something worthwhile. Pathetic.
Nice work BTW.
If you just read the article you would’ve answered half of your own questions. And if the PADCs are your high water mark for awards, keep aiming there.