Digital Loop expands portfolio with Concrete Playground, Refinery29 and Genius
ASX Listed Vinyl Media has significantly expanded its portfolio with the addition of several globally recognised brands. Among the new additions are Concrete Playground, a trusted digital city guide curating events, experiences, and trends across Australia and New Zealand.
Further bolstering its portfolio, Vinyl Media has secured the Australian licensing and representation rights for Refinery29, a globally influential platform for young women. A new editorial team, led by a local editor, will produce original content tailored to Australian audiences while staying true to Refinery29’s distinctive voice and values.
Vinyl Media, has also grown its music site stable with the globally renowned music platform Genius and iconic local music site, Blunt Mag both being added to their already impressive music site list which includes Rolling Stone, Tone Deaf, Music Feeds and The Music Network, making them the largest music publisher network in the country.
Chris Coufos, MD of Digital Loop, Vinyl Media’s WA representation arm says “Vinyl Media have truly become a preeminent hub for cultural storytelling and youth engagement. Vinyl Media offers comprehensive services including native content integration, video production, creative photoshoots, rich media and bespoke digital builds. Its in-house talent division connects brands with top-tier creators and artists, while its events arm curates immersive brand experiences that resonate with modern audiences. I’m really excited to see how we can work with WA clients and partner with influential IP to connect brands with the passion points of youth and culture.”
With a national monthly digital reach of 10 million unique users, 160 million page views and 6.3 million social media followers, Vinyl Media is uniquely positioned to influence and inspire Australian audiences at scale.
Vinyl Media’s extended brand network also includes Rotten Tomatoes, Hollywood Reporter, Life Without Andy and Crunchyroll, amplifying its reach across music, film, TV, lifestyle, and gaming verticals.