Dear Storyteller GM Mike Drysdale to host branded entertainment masterclass at State of Social

Dear Storyteller’s General Manager and host of The Week In Brand Storytelling, Mike Drysdale, will bring his branded entertainment masterclass to State of Social this month.

The afternoon workshop will explore all realms of branded entertainment, focusing on how to create content that our audiences actually care about; entertainment that they choose to consume, rather than rush to skip.

“I’m also going to spend some time talking about genre marketing. It’s a big part of understanding branded entertainment and feeds in nicely to marketing alongside certain worldviews,” says Drysdale. “We’ll also examine the patterns between successful campaigns both big and small in the branded entertainment zeitgeist.”

Finally, it wouldn’t be a branded entertainment workshop without some … entertainment. Drysdale will be launching a brand-new card game at the event called, The Concept. Think, Gruen’s The Pitch meets Cards Against Humanity.