Daniel Fletcher joins PWD from Hearts & Science as Head of Digital Strategy

Daniel Fletcher shifts gears with move from Hearts & Science to Digital Marketing Agency, PWD, as Head of Digital Strategy.

In his new role, Fletcher will work with PWD’s existing clients including WA State Government, National Indigenous Times, WAPHA (WA Primary Health Alliance), Public Transport Authority and more.

Fletcher brings global experience to the agency from his time at Publicis Groupe in London working on the Asda account, as well as working on pitches for brands including LVMH and UNICEF.

Joining Hearts & Science in early 2022, the major account was ECU, where he gained unbelievable amounts of insight into all things analytics and data layers working with Andrew Dunbar (ECU) and Michael Corry (Growth Mad).

“I had the privilege to work alongside one of the best media buyers in the state in Joe Purdy, not to mention the award-winning creatives coming out of Rare under the guidance of one of Australia’s leading ad guys in Callum McKenzie,” added Fletcher.

Since interviewing and meeting the team at PWD, Fletcher said: “I couldn’t believe that PWD wasn’t in the same conversations as the leading media agencies in Perth.

“The senior marketing team would have over 50 years’ combined experience in digital marketing and that is just simply outrageous. The lead developer has 5 masters degrees – as a wild example of the expertise. PWD has worked with 1000s of brands across Perth for web builds, branding and transformed businesses with their marketing efforts,” said Fletcher.

“I’ve blinked, and found that I am one month in as the Head of Digital Strategy, for a seriously impressive digital marketing agency, working with a team of 45 doing some of the best, most creative work I’ve seen across all facets of marketing. I’m happy to say that I’m well and truly a part of that now, and you’ll be hearing much more from us and the letters PWD.”