Dan Bradley: Leading design innovation at Dapth

Designing the future: Dan Bradley, Head of Design, shares his vision at Dapth.

With an international career and an impressive list of accolades, Bradley’s expertise in design leadership is helping shape the future of innovation. Known for delivering impactful, results-driven work, he’s earned multiple Effie Awards and led the award-winning NAB ‘Kaboom’ project, which received the Good Design Australia Gold Award for Service Design.

Since joining Dapth in 2024, Bradley has been instrumental in redefining the digital consultancy’s design strategy and approach to human-centered innovation. With a focus on blending design excellence with strategic consulting, he has helped elevate Dapth’s position as one of very few companies in WA offering genuine digital service and product design expertise.

In just over a year, Bradley has already seen the company evolve rapidly. “Since I joined in July last year, I’ve watched Dapth grow in capability while maintaining the warm culture at its core,” he says. “Our increasing clarity of purpose is helping us open new doors and attract exciting opportunities.” His primary focus has been redefining Dapth’s positioning in the market and launching new advisory capabilities that amplifies the company’s expertise and enhances the strategic impact the team achieves with their clients.

One of the key highlights of Bradley’s time at Dapth so far, has been collaborating with the Leadership Team to reshape the company’s offering. “Shaping and launching a new advisory capability has been a rewarding challenge,” he shares. “Already, we’re seeing the benefits – both in the scale of the projects we’re undertaking and the strategic depth of the challenges we’re solving for our clients.” Bradley’s work is a testament to his ability to combine design thinking with business strategy, ensuring that clients aren’t just keeping up with change but are equipped to lead it.

2025 has already proven to be a significant year for Dapth, with several very exciting projects in the pipeline.

“It’s incredibly satisfying to see new projects come through and hear our clients talk about the impact of human-centered innovation,” Bradley reflects. “Our work isn’t just about delivering technology — it’s about helping organisations become future-fit and unlocking their potential for innovation.”

Looking ahead, Bradley sees 2025 as a year where Dapth’s new positioning, refined processes, and expanding team will truly shine. “Many of our client relationships go back nearly a decade, and now, with our broader service offering, we’re helping them stay ahead of the curve,” he explains. “The word is spreading that Dapth can simplify technology and unlock innovation opportunities that give organisations real advantages, and opportunities for growth and increased operational efficiencies. — and we’re only just getting started.”

Bradley is backed by a team of values-driven design consultants and strategists including Dee Mason and Josh Bailey.