Creative.adm helps St John of God Health Care achieve AIM WA Pinnacle Awards recognition

St John of God Health Care has won a AIM WA Pinnacle Award for its innovative recruitment campaign, developed to address critical workforce challenges in the healthcare sector following the pandemic.

The campaign, created in partnership with Floreat-based independent creative agency Creative.adm, successfully attracted healthcare professionals from across the globe by showcasing St John of God Health Care’s compassionate culture, career opportunities and unwavering commitment to clinical excellence.

Combining on-the-ground events in the UK and Ireland with targeted digital, PR strategies and a national TVC campaign, created in collaboration with ThinkBox Media and Fisheye Production, the initiative successfully recruited over 1,600 healthcare professionals.

The brand-led campaign “We’ll care for you, so you can care for others” marked a turning point, positioning St John of God Health Care as a leader in healthcare recruitment and highlighting the organisation’s mission to deliver exceptional care.

Colin Wood (pictured above), Brand and Marketing Manager at St John of God Health Care, said: “This campaign came at a crucial time for our organisation as we navigated the challenges of a post-pandemic landscape. Creative.adm’s ability to capture our brand essence and craft a campaign that connected emotionally with healthcare professionals was critical to its success. We’re incredibly proud to receive this recognition and deeply value the long-standing partnership we share with Creative.adm.”

The AIM WA Pinnacle Award highlights the power of collaboration in achieving meaningful outcomes. For Creative.adm, the accolade is a testament to the strength of their enduring client relationships.

“Winning this award with St John of God Health Care is particularly significant for us,” said Giles Tovey, Director at Creative.adm. “The recruitment campaign wasn’t just about filling roles—it was about inviting exceptional people to join a purpose-driven organisation making a real difference. Our 25-year partnership with St John of God Health Care reflects a shared commitment to creating impactful work and we are incredibly proud of what we’ve achieved together.”

In addition to this win, Creative.adm congratulates their client Hawaiian, who was also a finalist in the same category for their outstanding campaign work. The recognition of two Creative.adm clients at the AIM WA Pinnacle Awards underscores the agency’s ability to deliver high-quality, impactful campaigns across diverse industries.

Click here to view the full list of 2024 winners.

Photo credit: C Smith Photography