Contagious to host ‘Cannes Lions Deconstructed’ session at AWARD’s This Way Up Festival

Contagious is set to host its highly anticipated presentation ‘Cannes Lions Deconstructed’ at This Way Up, AWARD’s signature creative festival, in Sydney next month.

The session promises to be the ultimate guide to award-winning advertising, drawing on expert insights from the 2024 Cannes Lions Festival of Creativity.

In spending a week in the south of France, Contagious grilled Cannes jury presidents and global ad industry experts to dissect the year’s most outstanding campaigns.

The result is a comprehensive overview of the strategies behind the smartest work of 2024, which will take centre stage at This Way Up on August 14, packed with insights into all the happenings at the Palais and their implications for marketers in the year ahead.

Says Mandie van der Merwe, chair of AWARD: “We’re thrilled to be bringing Cannes Lions Deconstructed to Sydney following sold-out events abroad including in London and New York.

“This will be an unmissable event for Australia’s creative community, offering a rare opportunity to learn from those at the forefront of global advertising and gain valuable insights that can transform our approach to creativity and innovation.”

The session will be hosted by Wade Kingsley, Contagious’ Australian lead, and will feature Aussie Cannes 2024 jurors Rose Herceg, President of WPP Australia & New Zealand (chair, Creative Data), Perth expat Michael Rebelo, CEO of Publicis Groupe Australia & New Zealand (Creative Effectiveness), and Tara Ford, The Monkeys Sydney’s CCO and CCO of Accenture Song for Growth Markets
(Titanium) discussing key jury themes and the secrets behind winning a Lion.

Two parts of Cannes Lions Deconstructed will be the focus: Guttertech & Make-do Media, analysing winners who prioritised pioneering tech over cutting-edge AI for maximum impact, and Unlikely Heroes, which examines innovative campaigns that defied conventions and redefined what’s truly possible when it comes to creative and effective advertising.

Says Kingsley: “If you want to understand the trends and themes that will shape the industry in the coming year, and get expert analysis of the most significant and directional campaigns from the world’s premier creative festival, this session delivers it all in one inspiring hour.

“Bring your colleagues and join us for one of the most insightful industry presentations of 2024.“

Reserve your spot for Cannes Lions Deconstructed by buying your festival passes here.