CMO and creator-economy trailblazer Lia Haberman to deliver keynote at SOS24
Lia Haberman, renowned CMO-for-hire and creator economy expert is to deliver a keynote presentation on Day One of State of Social 2024.
Lia Haberman has worked with the likes of Google, AT&T and Macy’s and is the author of the must-read ICYMI newsletter, rated one of the industry’s best marketing newsletters two years in a row.
Her keynote – A ‘Social First’ State of Mind – looks at which emerging social trends do you need to watch (and ignore)? Which new apps and platform features should you embrace? And how do you build a social-first culture within your business where social media drives insights and action, and not the other way around?
From learning the principles of a social-first approach and empowering co-creation with customers and creators to understanding why it’s so important (and the risks if you don’t), her practical tips and real-world examples will encourage you to ditch a control-freak mindset and embrace this new era of collaboration between you and your brand advocates.
Haberman will be at SOS24 at Optus Stadium, along with multi-Cannes-Lion-winning strategist James Whatley, The Washington Post’s T ikTok guy Dave Jorgenson and Frankly’s Michael Corcoran.