Christmas in Adland: CBWA spotlights Chrissy campaigns from around the globe – part 2
Christmas brings joy, presents and families together. It also brings festive commercials. As an occasional column CBWA highlights some of the best from Australia and around the globe.
Telstra has launched the next chapter of the its new platform ‘Wherever we go’ via Bear Meets Eagle On Fire and +61, that focuses on the real magic of Christmas – spending time with those most important to us. Directed by Steve Rogers through Revolver, the film tells the story of an accidental singing superstar – Little Donkey – who goes on a whirlwind journey across the world, before realising he misses his family at Christmas time.
ALDI Australia has launched its highly-anticipated Christmas campaign for 2024, created by BMF, which encourages Aussies to ‘go a little extra this Christmas’. The new campaign, directed by Hamish Rothwell through Good Oil, highlights ALDI as the prime destination for feasting, gifting and decorating this festive season.
O2 is shining a light on data poverty and raising awareness of the National Databank as part of its new Christmas campaign, launching today with agency of record VCCP. To highlight the stories of those experiencing data poverty, VCCP’s global content creation studio, Girl&Bear, worked with award-winning director Stefanie Soho and SMUGGLER, with The Mill working on VFX.
Harvey Nichols has partnered with ‘The World of Tim Burton’, a global exhibition, making its final stop at the Design Museum in London. In celebration of this partnership, they have collaborated with The Berry (creative production studio) and The Berry Boys (duo-directors) to create a curiously charming Christmas animation to promote Harvey Nichols this Christmas.
The LEGO Group has launched its global holiday campaign, introducing a new icon for creative LEGO play this festive season: Cataclaws. Born from the imagination of kids, this furry brick-built character was created to remind everyone that there’s nothing more important than playing together this Holiday.
The film tells the story of our playful disruptor as she embarks on an epic adventure to become a CAT-alyst for play, showing up in boring and disconnected periods of the holiday, transforming them into moments of joy and fun that bring families closer together.
Produced and developed by Our LEGO Agency, in partnership with the LEGO global brand development team, Brazilian directing duo Alaska and production company New-Land
M&S Food’s much-loved Christmas TV advert is back, and this year, it’s set to enchant audiences like never before. Featuring the return of the iconic M&S Fairy, once again voiced by the incomparable Dawn French, the 2024 campaign promises double the magic, surprise and festive cheer.
Accomplice London has released its 2024 Christmas film for Carib Breweries. Directed by Rogue’s Max Fisher, ‘Home For the Holidays’ is the latest instalment of Carib’s annual Christmas narrative which follows the exploits of a local bus driver who is alone at Christmas.
M&S has unveiled its 2024 Christmas Clothing & Home campaign via Mother London, which celebrates the transformative effect that Christmas has over people. Told through the eyes of slightly mischievous but charming young girl (played by Skylar Blue, aged 10), with a compelling festive spirit, who, with the help of a magical snow globe, makes her family come together in the most unexpected ways. The young girl at the centre of the story is a catalyst for her family’s festive transformation. The spot has been directed by Love Song’s Elliott Power.
Tiffany & Co.’s 2024 holiday campaign, titled “With Love, Since 1837”, is rooted in New York City’s heritage and features House ambassador Anya Taylor-Joy. The campaign captures a winter wonderland across New York City, with Anya in signature Tiffany collections, symbolizing timeless bonds and meaningful beginnings. Directed by Jonas Lindstroem, the film shows Anya exploring the city, notably crossing the Brooklyn Bridge in Tiffany’s HardWear designs, and gazing into The Landmark’s Fifth Avenue store windows.
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop. Created by the talented team at Aardman, using their trademark stop-motion animation, this year’s seasonal film has been carefully crafted in their Bristol studio, bringing Barbour to life on Mossy Bottom Farm, once again.
With the holiday season just around the corner, Farmers Insurance launched a festive, co-branded campaign in partnership with the holiday film ‘Red One’, set to hit theatres Nov. 15, after Santa Claus (Code Name: RED ONE), who happens to be played by Academy Award®-winning actor J.K. Simmons (aka “Professor Burke” of Farmers Insurance®), is kidnapped. The North Pole’s security works with a famous bounty hunter in an action-packed adventure to save Christmas. See Dwayne “The Rock” Johnson sharing an epic behind-the-scenes moment with Simmons on the film set!
Housing and homelessness charity Shelter today launches its 2024 Christmas campaign, titled ‘World of our Own’, which steps into an imaginary world to escape the harsh reality of temporary accommodation. It comes as figures from the Ministry of Housing, Communities and Local Government show that over 150,000 children in England are currently homeless and living in temporary accommodation, an increase of 20,000 since last year and the record highest ever.