Chapter Founders to lead brand strategy masterclass at State of Social ’25
In a digital landscape increasingly driven by short-term performance metrics, brands are being challenged to move beyond the quick wins of SEM, PPC, and CTR. At State of Social ’25, attendees will have the opportunity to recalibrate their marketing approach with strategic insights from industry veterans Hannah Muirhead and Dean Hunt, founding partners of the innovative strategic and creative agency, Chapter.
With decades of combined experience building iconic brands such as Nike, Coca-Cola, Arnott’s, Toyota, Bankwest, RAC, and Tourism WA, Muirhead and Hunt bring a rare blend of strategic acumen and creative excellence. Their work has been recognised by the industry’s most prestigious awards, including Effies, D&AD, One Show, and Cannes Lions.
In a special deep-dive session titled “Metaphor Muesli: The Breakfast of Brand Champions,” Hunt and Muirhead will share their comprehensive framework for building resilient, long-term brands—balancing immediate performance with sustainable brand health. And yes, there will be actual muesli.
This engaging masterclass will offer attendees:
● A shift in perspective from short-term campaign thinking to enduring brand strategy
● Clarity on how performance marketing integrates into a broader brand narrative
● Proven methods to advocate for brand investment with ROI-focused stakeholders
Joining the Day Two lineup of State of Social ’25, Muirhead and Hunt will be featured as well as, Hypnosis’s Amber Martin, equ’s Kirsty O’Connell, and Adam and Aaron from Original Audio.