Channel 9 Perth closes out the year with record growth in Prime Time and Total TV
In a year dominated by shifting audience behaviour and fierce competition in Perth’s TV market, Channel 9 has a strong story to tell. They posted year-on-year gains across major demos and key pillars of its schedule. In 2025, Channel 9 Perth was the No.1 Primary Channel in prime time with People 25-54 and People 16-39. Key highlights for Channel 9 Perth are detailed below.
Channel 9 was also the only commercial FTA station in Perth to grow its primary channel prime time audiences year-on-year across ALL key demos: People 25-54 (+6.3%), People 16-39 (+5.1%), GS18+ (+3.2%) and Total People (+2.7%).
Furthermore, in 2025 the 9Network was the No.1 Network in Perth across commercial free-to-air shares in prime time with People 16-39.
The 9Network in Perth also increased its Total TV commercial share growth year-on-year with ALL key demos: People 25-54 (+2.8%), People 16-39 (+1.7%), GS18+ (+1.2%) and Total People (+0.9%).
News & Current Affairs in Perth:
In 2025, 9News 6.00 significantly increased its Perth weeknight audience year-on-year across ALL key demos: People 25-54 (+39.7%), People 16-39 (+42.9%), GS18+ (+25.2%) and Total People (+22.0%). Streaming numbers via 9Now were also up 54.3% year-on-year.
9News Afternoon also experienced year-on-year audience growth locally at 4.00 with People 25-54 (+29.4%), People 16-39 (+15.8%), GS18+ (+17.7%) and Total People (+15.3%). On 9Now, streaming numbers increased by 42.9%.
A Current Affair was Perth’s No.1 daily current affairs program, increasing its 7.00 audience year-on-year with People 25-54 (+33.4%), People 16-39 (+51.5%), GS18+ (+21.2%), Total People (+17.7%) as well as local BVOD up 51.3% on 9Now.
Meanwhile at breakfast, Today Perth live-and-local updates helped drive audience growth in 2025, up across ALL demos: People 25-54 (+34.7%), People 16-39 (+21.3%), GS18+ (+23.7%) and Total People (+21.6%). 9Now audience increased +36.5% year-on-year.
60 Minutes was Perth’s No.1 weekly commercial free-to-air current affairs program, growing Perth audiences with People 25-54 (+13.3%), People 16-39 (+34.7%), GS18+ (+12.6%) and Total People (+9.9%). It also delivered 30.8% growth in BVOD.
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, 01/01/2025 – 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 – 22/11/2025, Average Audience, Total People,
Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-23/11/2025 V STLY, Perth (Excl Spill), Nine Content, Avg Aud (000s), Various Demos, Total TV, Broadcast TV, BVOD, Con 28 as at 25/11/2025, Women’s AO Final excludes Gem coverage, Love Island Aus YoY % based on overnight
Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-22/11/2025 V STLY, Perth (Excl Spill), Nine Content, Avg Aud (000s), Various Demos, Total TV, Broadcast TV, BVOD, Overnight.
Entertainment Programs in Perth:
Married at First Sight was Perth’s No.1 reality TV series in 2025. It increased its full season average audience year-on-year in Perth across ALL key demos, with a Total TV average audience of 219,000, up +16.3% year-on-year.
Married At First Sight also delivered 19.6% local growth on 9Now and claimed Perth’s highest-rating live BVOD episode event of the year.
The 21st season of The Block increased its full season average audience year-on-year in Perth across ALL key demos with a Total TV average audience across Total TV of 125,000, up 26.2% on last year.
The Block also saw significant local BVOD growth on 9Now, up +36.0% year-on-year.
Meanwhile, Tipping Point Australia was the No.1 afternoon game show in Perth, significantly growing its 5pm timeslot locally year-on-year with ALL key demos: People 25-54 (+55.4%), People 16-39 (+55.6%), GS18+ (+32.7%) and Total People (+29.8%). It also grew its Perth audience on 9Now by an impressive +67.9% year-on-year.
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, 01/01/2025 – 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 – 22/11/2025, Average Audience, Total People, Total TV, Consolidated 28.
Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-23/11/2025 V STLY, Perth (Excl Spill), Nine Content, Avg Aud (000s), Various Demos, Total TV, Broadcast TV, BVOD, Con 28 as at 25/11/2025, Women’s AO Final excludes Gem coverage, Love Island Aus YoY % based on overnight
Sport in Perth:
State of Origin grew its Game 1 and Game 2 audiences year-on-year in Perth with ALL key demos and Total People.
In 2025 State of Origin Game 2 recorded its highest ever Total TV audience for a State of Origin game in Perth with 191,000 viewers (+65% YoY). The 2025 State of Origin series also increased audiences year-on-year locally by +37.6% across Total TV and +40.4% on 9Now.
The NRL Grand Final was the highest-rating NRL Grand Final of all time in Perth, significantly increasing its Perth Total TV audience across ALL key demos and Total People (+54.6%).
The Australian Open Men’s Final delivered BVOD growth on 9Now in Perth year-on-year across all key demos and Total People (+13.0%).
In addition, the Australian Open Women’s Final saw significant year-on-year growth locally with all key demos and Total People across Total TV (+17.2%) as well as BVOD +51.1%.
Source: OzTAM VOZ © 2025, TVMAP VOZ Program Analyser, Perth, Nine Content, Total TV, Audience, Overnight, 01/01/2025-24/06/2025, excludes spill, Total People, various demos, State of Origin, Australian Open, match only. (Reach includes Pre/Post/Gem)
Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-23/11/2025 V STLY, Perth (Excl Spill), Nine Content, Avg Aud (000s), Various Demos, Total TV, Broadcast TV, BVOD, Con 28 as at 25/11/2025, Women’s AO Final excludes Gem coverage, Love Island Aus YoY % based on overnight
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, 01/01/2025 – 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Perth, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 – 22/11/2025, Average Audience, Total People, Total TV, Consolidated 28.
Nine Perth Managing Director, Clive Bingwa, said: “In our milestone 60th year, we are immensely proud of these end-of-year results with exceptional year-on-year growth across our key pillars – from our trusted news and current affairs programs, must-watch entertainment series to our major live sporting events.
“We offer quality content which resonates deeply with Perth viewers with more and more people turning to Nine. Our market power has never been clearer, and we are confidently positioned for continued growth and success in 2026.”