The Communications Council has today announced the Call For Entries for the 2020 Australian Effie Awards is now open, with the closing date set for Thursday 16 April.
Now in its 12th consecutive year, the Effies celebrates the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.
Following an extensive review of the awards, a new ‘Challenger Brand’ category has been introduced this year. The new category recognises brands/businesses (smaller, existing, new, or emerging) that are making inroads against big, established market leaders, taking on ‘sleeping giants’ or moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant market player.
In addition, the ‘Small Budget’ category has been split into ‘Micro Budget’ (campaigns with budgets under $100,000) and ‘Small Budget’ (campaigns with a total budget between $100,000 and $500,000).
Full details on the category changes can be found on the official entry page at effies.com.au.
In all, there are 26 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign, as detailed below.
Says Tony Hale, CEO, The Communications Council: “The Australian Effie Awards ceremony has become a major annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications.”
An extended and final deadline of Thursday 30 April 2020 is available for those unable to meet the initial entry deadline of Thursday 16 April, though a late fee will be incurred.
Round One judging will take place online from 9 to 12 June, with finalists announced on 24 June. Round Two Judging is set for 21 July.
All Effies winners will be announced at an awards dinner and presentation in Sydney on Thursday 3 September 2020.
The Communications Council would like to thank its Marquee Sponsor, Think TV, for its ongoing support which has been integral to the elevated status of the Effies. With its support we have been able to work with Peter Field and Rob Brittain to build our own Effies database. It is with enormous pride that we published our very first Effies report ‘Australian Advertising Effectiveness Rules’ in 2019, and our second report will be published in the latter part of 2020.
We would also like to thank our other sponsors AdStandards, Displayground, Google, KPMG, oOh!Media and UnLtd.
For more information about the Effie program and to enter visit effies.com.au.