Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast

July 28 2025, 8:24 am | BY Adam Shaw | No Comments

In the latest episode of On Strategy Showcase, the official podcast partner of the Effies Worldwide, host Fergus O’Carroll sits down with Telstra CMO Brent Smart.

 

A 2025 Cannes Lions Grand Prix winner, Smart unpacks Telstra’s transformation into a creatively ambitious brand delivering standout results, and what it takes to build a brand that’s as effective as it is distinctive.

Listen to the full episode and explore more here.