Bonfire joins IAB Australia to strengthen strategic capabilities for clients

Bonfire, Western Australia’s leading independent performance agency, has officially joined the Interactive Advertising Bureau (IAB) Australia as a General Member, in a move to enhance the agency’s data, media, and leadership in digital performance and strategic marketing intelligence.

The membership gives Bonfire access to exclusive resources, training, and digital advertising standards, reinforcing its commitment to delivering performance outcomes grounded in insight and accountability. By integrating these learnings and tools into its methodology, Bonfire delivers more informed strategy, industry-aligned planning, and a stronger focus on measurable outcomes for its clients.

“Joining IAB Australia is an investment in excellence,” said Rene LeMerle, General Manager – Growth at Bonfire. “It enables our team to tap into some of the country’s best research, thought leadership and forums on digital effectiveness, which directly informs how we craft smarter, more effective campaigns for our clients.”

IAB Australia’s CEO, Gai Le Roy, said: “As the digital advertising landscape continues to evolve, we look forward to working with Bonfire, an award-winning performance agency based in Western Australia.”

As a member of IAB Australia, Bonfire gains access to:
• Exclusive industry data and benchmarking tools that help shape client media strategy and budgeting
• Specialist working groups across Technology, Ad Effectiveness, Measurement, AI and Retail Media, among others.
• Training and certification programs to upskill team members across digital disciplines
• Research and insights that guide strategic decisions with greater confidence

This is the latest in a series of investments Bonfire has made to deepen its strategic capabilities, following its 2025 Google Premier Partner status, Meta Badged Partner recognition, and accreditation through Advertising Council Australia (ACA).