Bonfire campaign targets marketers with a cheeky reminder that programmatic advertising can help find their audiences

Using BVOD, digital audio and remarketing, Bonfire is showing marketers that if the agency can find them, they can find their audiences.

 

Spanning more than 50 unique assets, this campaign uses a specific programmatic media buy, audience profiles, and tailored creative to find Bonfire’s audience exactly where they are. With tongue-in-cheek the ad creative voiceover even takes a stab at exactly what the audience is doing.

According to Rob Di Giovanni, Marketing Manager at Bonfire, the campaign demonstrates the power of programmatic advertising “What better way to show how programmatic advertising can be used to find the audiences of our clients, than using it to find our clients in the first place?”

The campaign includes video, audio and animation assets with variations for different times of the day and for different audience groups. Through the use of real-time, programmatic planning of creative, campaign spend can be dynamically allocated to the audiences and times that draw the highest rates of conversion.

The campaign runs from 19th February 2025 to 19th May 2025.

Credits
Sound: Brad Habib @ Soundbyte Studios
Voice: Stuart Halusz
Animation and Character Design: Josh De Boer