Seen+Noted: BONDS tackles chafing in ‘Goodbye Friction’ campaign via Special Australia

BONDS has announced the launch of its new ‘Goodbye Friction’ platform via Special, to promote the underwear and clothing manufacturer’s ‘Chafe Off’ range for men.

 

]The new campaign was directed by Nash Egerton through Collider.

View more Nash Edgerton’s commercial work on his Bestads Profile.

Client: BONDS
Head of Marketing: Kedda Ghazarian
Marketing Manager: Liz Coburn
Senior Brand Manager: Edwina Moller

Agency: Special
CEO/Partner: Lindsey Evans
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
Head of Strategy, Melbourne: Nathan Rogers
Senior Strategist: Laura Wiseman
ECD: Ryan Fitzgerald
Creatives: Lauren Regolini, Locki Choi
Design: Sarah Ristevski
Managing Director: Sasha Firth
Business Director: Marnie Dunn
Business Manager: Maddie Williams
Head of Film + Content: Sophie Simmons
Senior Producer: Katherine Muir
Production Coordinator: Aleisha Winslow

Prod Company: Collider
Director: Nash Edgerton
Managing Partner/EP: Rachael Ford- Davies
EP: Tom Slater
Producer: Martin Box
DOP: Aaron Mclisky
Editor: Drew Thompson, ARC
Grade: Edel Rafferty
Online: Ryan Brett, Manimal Post
Audio Producer: Irene Kakopieros
Sound Engineer: Daniel William
Social & TikTok Director: Alice Adlide
Social & TikTok Post Production: Denzil Heeger, Manimal Post

Media Agency: OMD and Incubeta