Blank Walls’ Co-Founder launches specialist OOH Studio — ‘Made You Look’

Will Clark, Co-Founder and long-time director of international mural company Blank Walls, has launched a new affiliate studio: Made You Look Media, a specialist outfit focused on hand-painted out-of-home (OOH) advertising murals and artist-led brand campaigns in Australia.

After seven years co-leading Blank Walls, Clark has decided to head up the new venture full-time. The two studios remain closely connected, but now serve different sides of the mural world.

Made You Look is all about the advertising space — short-term mural campaigns, media wall hires, and street-level activations. It’s for brands looking to make a visual statement on rented walls with campaign-driven content.

“We’ve seen a clear demand — especially here in Perth — from brands wanting more than a digital screen or printed billboard,” said Clark. “They want authenticity, genuine storytelling, and a connection to culture that can’t be achieved through traditional channels. Made You Look is here to meet that need and show what hand-painted OOH can achieve.”

Campaigns for Qantas, Greenpeace, and Tottenham Hotspur helped cement the direction for a dedicated studio focused solely on advertising — with more major projects already planned across WA and beyond.

Blank Walls, meanwhile, continues to lead in mural commissions, placemaking, live art, and long-term brand collaborations — with a focus on artist-led projects built to last, whether it’s a series of café murals, a painted basketball court, a product customisation activation, or a creative partnership that puts artists front and centre.

Made You Look, by contrast, steps into the campaign space — handling short-term, high-impact mural advertising for brands that want to rent walls and make noise fast.

“It’s a natural evolution of the company,” says Jerome Davenport, Australia-based Founder of Blank Walls. “We’re still working with brands — that hasn’t changed. But our focus is on permanent, artist-led work: public, private or commercial, supporting artists to do what they do best. Made You Look is now set up to handle the fast-paced side — short-term media buys, artist-led campaigns, and large-scale painted ads.”

With both studios now running in parallel, it’s an exciting new chapter — one that opens up more possibilities for artists, brands, and bold ideas in public space.

Find out more at madeyoulookmedia.co.