Bestads Six of the Best Reviewed by Susan Credle, chair, FCB Global + creative advisor, IPG

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Susan Credle, chair at FCB Global and creative advisor of IPG, based out of New York.

Winner: Plenty ‘Vow to Clean‘. My husband and I see a couple’s therapist. Over the years we have been learning about acts of service as a language of love. “Vow to Clean” resonates with me. As ridiculous as the marriage vows in this piece sound at first, after 34 years of marriage, I can attest this is an authentic language of love. The film does a beautiful job of capturing the love between these couples with what could have been overplayed comedy. (I might be a bit biased, here, because my husband is washing dishes as I type, and I am thinking I love that guy.) READ ON…