Bestads Six of the Best Reviewed by Peter Bray, founder/ECD, Bray & Co, California / New York

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Peter Bray, founder and executive creative director at Bray & Co, California / New York.

BEST TV
Winner: PodHER ‘Thirst‘. A short film that I hope gains the exposure it deserves, the dual narratives are sometimes too obviously alluded to, however the pacing and visuals of this brand piece combine to make a memorable, thoughtful ad. Social media needs to start changing the moronic algorithms that are censoring very human acts and attributes, and this execution smartly outplays the algorithms at their own game. This is long form done right. READ ON…