Bestads Six of the Best Reviewed by Pancho González, co-founder/CCO, Inbrax, Chile

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Pancho Gonzalez, co-founder and chief creative officer at Inbrax, Santiago, Chile.

BEST TV
Favorite: Magnum ‘Find Your Summer‘ by LOLA MullenLowe Madrid. This spot stands apart from the rest, the art direction is a work of art. It generates a very surprising narrative around sunlight, this narrative closes at the end of the piece with the tag line “Find your summer” and the Magnum brand stayed in my head. The edition positions the intimacy of a summer moment and at the same time the pleasure of satiating it with a Magnum ice cream. Each frame is a Magnum image, it is a poster in itself. Congratulations to Juan Cabral’s team. READ ON…