Bestads Six of the Best Reviewed by Julie Matheny, Group Creative Director, TBWAMedia Arts Lab, UK

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Julie Matheny, group creative director at TBWA Media Arts Lab, UK, Apple’s bespoke agency.

BEST TV
1st place: KFC Thailand ‘Uncle KFC’s Rice Bowls‘. An ad about a couple deciding what to eat for dinner, taken to a strange, strange place. It’s so imaginative in the most unexpected way, combining surreal twists/turns with relatable dialogue and familiar relationship dynamics. If a nearly 6 minute ad with subtitles can keep someone from halfway around the world engaged, it has more than done its job. CONTINUE READING…