Bestads Six of the Best Reviewed by Dave Monk, ECD, Publicis•Poke, London; Wildlings takes out top spot in both outdoor and radio categories

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Dave Monk, executive creative director, Publicis•Poke, London. Monk has selected two campaign’s from Perth’s own, Wildlings, who have won this week’s outdoor and radio categories.

First of all, a massive congrats to anyone that makes it up here on bestadsontv. No mean feat. The whole world sees and loves this platform of weekly curiosity and it’s not easy being the week’s best. Hats, shoes and jackets all off to you all. However there has to be winners and losers in life, and here’s what I reckon was the best of the bestadsontvandradioandoutdoorandprintandinteractive.

BEST OUTDOOR
Clothing Please’s ‘ClothingFans’ pips all the others to pole in Outdoor. I wondered where the fuck it was going, then kicked myself for not making the connection to the title ‘clothing please’ while the case study very clearly teed up the controversy around the semi naked Only Fans lady. Funny and clever misdirect. I’m sure the Wildlings will be donning their posh frocks in the Aussies awards circuit, and so they should. Nicely done.

BEST RADIO
The Wildlings are back with another winner, this time in radio for their ‘Cold Calling’, Winter Appeal spot. The idea is simple and engaging, commands your attention and left me wondering if someone cold-called me in the street, how I would react. A tough subject, and this does a great job of making you think for longer than you ever would about a subject that sadly needs to beg for our attention. READ ON…