Bestads Best of the Week Reviewed by Jack Nunn, Creative Partner, DDB Sydney
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jack Nunn, Creative Partner at DDB Sydney.
BEST TV
Winner: D&AD ‘Is Creativity Dead or Alive?‘ The irony of writing this instead of Doing isn’t lost on me. Nevertheless. Style and substance in equal measures here. Lovely craft. Interesting how we focus so much on getting people to lean in from the opening shot, but this had me leaning in from the opening sound. Top use of ominous Shutter Island-meets-Jaws cello. A timely and important message, perfect for this ad’s target audience. Kudos to the editor too – some nice touches that watered it up, not down.
Continue reading on Bestadsontv.com…
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