Bestads Best of the Week: Nike’s ‘Why Do It?’ via Wieden + Kennedy, Portland
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s best TV ad is Nike ‘Why Do It?‘ via Wieden + Kennedy, Portland.
Nike’s ‘Why Do It?’ was selected as the best TV ad of the week by guest judge Mark Elwood, Chief Creative Officer at Leo UK.
“Nike spots can be totally brilliant, or dare I say it, a little predictable. This feels oddly somewhere in-between,” says Elwood. “Asking the question of ‘Why Do It?’ though feels like there’s new ground being broken, which I enjoyed. ‘Just Do It’ and commitment to excellence being reframed as a choice is an exciting creative area. I hope this is the manifesto film to launch this new platform, then this extends into more campaigns driven by this strategy. It would be a shame if this was a one off. Feels like it has the legs to run and run…”
Nike is reintroducing ‘Just Do It’ to a new generation with the launch of its latest campaign, ‘Why Do It?’, from Wieden+Kennedy Portland. Designed to connect with young athletes where they are, the campaign reframes greatness as a choice, not an outcome – handing ‘Just Do It’ to today’s generation and emboldening them to write the next chapter. Voiced by Tyler, the Creator and directed by Iconoclast directors Vania & Muggia, the anthem film features a vivid tapestry of athletes, capturing the rhythm of modern ambition: movement shaped by passion, competition reimagined as collaboration and the courage to show up authentically in every moment.
Click here to view Mark’s full review including the best Print, Outdoor and Interactive from the week.
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