Bankwest celebrates its roots in newly launched ‘Born this WA’ brand campaign via Union
Bankwest and Union has today announced the launch of their latest brand campaign, Born this WA.
The campaign celebrates Bankwest’s continuing commitment to Western Australia. For over 125 years, Bankwest has supported customers and communities all over the state.
The campaign highlights some of the ways Bankwest supports the state; from scam education programs and assisting first home buyers, to lending a hand with community groups like Foodbank through giving colleagues two volunteering days per year and supporting Telethon for over 50 years.
The TVC of the campaign uses a bespoke backing track from upcoming local WA band, The Spunloves.
Says Paul Vivian, chief customer officer, Bankwest: “Bankwest is proud of our West Australian roots and the role we play in our home state.
“There’s something special about being a West Australian. Regardless of whether you’re born here or have called WA home later on, living in WA means we celebrate each of our wins along the way but are also there for each other when times get tough. That’s the role we like to think of Bankwest providing for our customers and the WA community at large.”
Says Rob Martin Murphy, creative partner: “From the classic WA settings, to the distinctive WA-isms, this story of Bankwest’s connection to the state is sure to bring a smile to a few West Aussie faces. And, as always, production partner Buck have done a brilliant job helping to bring that story to life.”
The Born this WA brand campaign will run across TV, catch up TV, radio and audio, out-ofhome, social, in branch point of sale, print, digital competitions and activations within Perth.
Chief Customer Officer – Paul Vivian
Executive Manager, Brand, Sponsorship & Loyalty – Rachel Mott
Senior Brand Manager – Chantelle Cox
Brand Manager – Lara De Carli
Brand Manager – Caitlin Di Stefano
Senior Manager, Marketing Strategy & Development – Mariko Aoki
Marketing Media Manager – Caroline Mitchell
Client Partner — Daniel Bevins
Creative Partner – Rob Martin Murphy
Account Manager – Liam Windel
Account Executive – Aaron Maher
Media Lead – Mary Storey
Digital Director – Tia Martinez
Communications Managers – Kendall Nicholls & Emma Bennett
Media Associate – Luca De Santis
Digital Associate – Dylan Mazza
Chief Experience Officer – Sive Buckley
Finished Artist – Jenie Johnston
Social Creative Lead – Lauren Mathieson
Social & Motion Designer – Timothy Ho
Animation – Buck
What is best about Bankwest work is that it follows a consistent theme and style but still creates interest. I can pick a Bankwest ad from a mile away. It’s easy to do ads but this is quality long term brand building where each dollar invested builds on the one prior. Quality stuff.
Bankwest – Proudly Not Supporting West Australian Creative Agencies
Bankwest spends how much with a British-owned Sydney-based agency and a US-owned Sydney-based production company telling us how they support WA. It is embarrassing.
Those quotes are classic.
I’ll stick with P&N.
Ummm… why am I bobbing around like that? Don’t those Eastern states creatives know I’m made of concrete?
So down with all the cool stuff you people in WA do. We’re so down with the locals. Quokkas are cool, too. So local. Like the Westcoast Dockers.
So are you telling me it was styrofoam all along?