AWARD Crash: The express lane to creative success, delivered by top creatives
Brilliant work may flow and award shortlists may follow, but agency life demands more: the ability to articulate ideas with clarity and impact, to judge, sell and defend work with conviction, to navigate tough conversations, and to stay focused when pressure peaks.
Enter AWARD Crash – the crash course built by a formidable lineup of Australian advertising’s most awarded and respected creative leaders – to fast-track the mid-senior talent skills needed when reality bites.
These are the lessons no one formally teaches – the secret business of being a creative. Yet mastering them is critical for anyone who wants to progress.
The program combines bite-sized pre-recorded lectures from some of Australia’s top creative leaders with a hands-on, in-person workshop led by Perth’s own award-winning talent.
The five modules include:
● Judging Creative Work – Toby Talbot (Ogilvy AUNZ) and Paul Coghlan (Moonsail)
● The Language of Ideas – Julian Schreiber & Tom Martin (Special) and Tim Newton (St John)
● The Power of Presenting – Gavin Chimes (Howatson & Co) and Dean Hunt (Chapter Brand Leadership)
● Negotiation & Conflict Resolution – Mandie van der Merwe & Avish Gordhan (Saatchi & Saatchi) and Richard Berney (Berlin)
● Creative Career Progression – Lea Walker (Mrs Walker) and Amber Martin (Hypnosis).
Mandie van der Merwe, AWARD Chair, said: “AWARD Crash recognises that creatives already love the work – but excelling at the business of creativity takes much more. These modules cut straight to the lessons that matter, delivered with the sharpness and urgency today’s talent needs and our industry demands.”
Details
Date: Friday 3 October
Time: 8:30am-5:00pm
Location: OneNinety, 190 St George’s Terrace, Perth
Cost: ACA members $1,200pp+GST || Non-members $1,560pp+GST