Australia vs India’s Border-Gavaskar Trophy Test Series: WA summer’s #1 sport

Australia’s victory over India in the Border-Gavaskar Trophy Test Series delivered a massive result for the Seven Network, reaching 1.3 million people across Seven and 7plus sport, taking the crown as WA’s favourite sport this summer.

The five Test series between the two teams attracted an average total TV audience of 96,000 Western Australians, up 52% on the 2023-24 summer.

The first men’s international series available to stream for free in Australia, reached 130,000 Western Australians, exclusively on 7plus Sport.

Day four, session three of The Fourth Test, drew Seven’s highest total TV average audience for the series in WA with 153,900 watching the action, including 12,300 streaming on 7plus.

The Fifth Test, which concluded in a dramatic run chase with Australia clinching the six-wicket win to secure the Border-Gavaskar Trophy for the first time in a decade, reached 625,000 Western Australians, including 85,000 on 7plus Sport.

The final showdown between Australia and India scored an average total TV audience of 114,000 people in WA, across all sessions.

Other big rating sessions included the second session on day three of the Fifth Test (153,600 viewers), the third session on day one of the Fourth Test (149,900 viewers) and the third session on day one (147,700 viewers).

Across the Fifth Test, 7plus saw a 170% jump in audience compared to the same days last year.

Seven’s summer of cricket continues with the remainder of the Big Bash League season, which is up 50% so far compared to last summer.

Seven West Media’s Sports Sales Director, Chris Pearce said: “The success of this summer’s Test series has truly exceeded our expectations. It’s a new era of streaming cricket on 7plus, and it was so pleasing to see our local and national clients integrated into one of the best Test series ever to be played on our shores.

“There’s no doubt that cricket is Australia’s number one summer sport, and the excitement is far from over. The Big Bash League is thriving, and with the Women’s Ashes just days away, we are set for a big four weeks of cricket on Seven and 7plus.”

The Australia v England Women’s Ashes Series begins with the ODI on Sunday, 12 January, from Sydney followed by Melbourne on January 14 and from Tasmania January 17.

Then, the first of three T20Is, to be played at the SCG on Monday, 20 January, followed by matches at Manuka Oval and Adelaide Oval on 23 and 25 January respectively.

The series will culminate with a four-day pink-ball Test at the MCG from 30 January to 2 February, which will mark the 90th anniversary of the first women’s Test.