Archive

Gerety Awards to host Gerety Talks Jury Insights from Australia panel: Thursday, June 12th

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The 2025 Gerety Awards are in full swing, and this year’s global executive jury includes a standout Australian...

Clockwork Films announces exclusive representation of Director JH

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“We are stoked to have JH on board," said Katie Trew. "I cannot wait to get him back out to the West.”

Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th

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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.

IMAA launches exclusive Leadership Growth webinar series to equip indie agencies with skills

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The first Leadership Growth series webinar will be held on 9 May, presented by Woolley and entitled What is the state...

Grill The Marketer chat careers: CMO Insights From Matt Oakley & Nikki Atack

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A seasoned marketing specialist, Atack has over 25 years’ experience across UK and Australian markets.

oOh! Media, Crown Resorts Foundation, Nine Perth and Val Morgan Cinema return as major sponsors of the 2025 Oasis Ball

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Tickets are nearly sold out, so don’t miss your chance to join the Oasis Committee ‘On Broadway’

Clockwork + Chapter create ‘Join the Filtration Nation’ TV campaign for Complete Home Filtration

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Created to showcase the benefits of whole-home filtered water for every family member, whilst also leaning...

SBS On Demand hits stellar results on the back of Alone Australia + The Handmaid’s Tale

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Consumption on SBS On Demand is also up 18.0% in FY25, with more than 2.24m active accounts logging into the platform...

Mamamia Out Loud Live kicks off national tour in Perth at the Perth Convention Centre

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Last night, Mamamia Out Loud Live launched their national tour in Perth, playing at the Perth Convention Centre.

Oasis Committee announces 2025 Oasis Ball Live Auction prizes

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Live Auction Items:1. Lady Gaga The MAYHEM Ball Tickets, Bali Escape - 5 nights, Port Douglas Stay - 7 nights...

Jon Aindow and Louisa Tyson sign on with equ

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Aindow joins equ from his most recent role at Dapth, bringing broad experience across digital strategy, consulting...

Kitchen Warehouse and Special ‘Mum-nipulate the Algorithm’ for the perfect Mother’s Day gift

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Through the campaign, mums can now steer loved ones in the right direction - straight to the perfect present.

Nine Perth’s Total Publishing team hosts industry partners to annual Good Weekend quiz

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Inspired by the much-loved Good Weekend Quiz that appears each Saturday across Nine’s leading national print...

Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song

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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.

Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF

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More outdoor work has surfaced for Bankwest’s playful ‘Just Enough Bank’ brand platform, created by Bear Meets Eagle...

LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”

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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...

The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role

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Prior to his move to Perth, Shabaz has been based in Singapore working as CCO of Publicis Group, M&C Saatchi and Grey.

OMA reveals the hidden value of OOH advertising in new campaign via Howatson+Company

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The Outdoor Media Association (OMA) has launched a new video campaign detailing the economic contribution of the OOH...

Seen+Noted: Heineken imagines an influencer crisis in a world without social media followers

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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...

Top Jobs: Seven West Media and Limitless Studios

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Seven West Media are seeking a Digital Sales Director to join their team. Applications close: 2 May 2025.

Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”

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This year’s One Show judging took place in the Dominican Republic. It’s a beautiful Caribbean Island known for its...

Get your tickets! Thunderbolts* Oasis screening in partnership with Val Morgan

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The Oasis Committee is proud to announce another satellite event to support the industry’s 2025 fundraising efforts.

The Push-Up Challenge unveils new ‘Your Push is Power’ campaign via 303 MullenLowe + Mediahub

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The Push-Up Challenge is once again encouraging Australians to get involved and make a difference for mental health...

Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

WA’s Leigh Wood shortlisted for Game Changer of the Year in 2025 Women Leading Change Awards

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The winner will be announced at the Women Leading Change event in Singapore on the 26th of May.

Start wins prestigious design award for RTRFM project at the 29th Annual Webby Awards

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"It's an incredible honour to be recognised on this global stage alongside the biggest names in music and tech."

Win your way to Vanuatu – The Oasis Ball 2025 Raffle tickets on sale now

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Tickets are over 75% sold, so don’t miss your chance to join the Oasis Committee ‘On Broadway’ at Crown.

AMI Awards returns in 2025; introduces the Lisa Ronson Next Generation Marketing Leader Award

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The early bird entry deadline is 2 May, with a final deadline of 6 June 2025.

LIA 2025: Get 25% Off Entry Fees Before June 10

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25% discount on entry fees through 10th June, 2025.

MiQ announces industry first partnership with Creatalytics to deliver smarter creative optimisation and stronger ROI across programmatic video

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Creatalytics has developed a proprietary tool that evaluates how well creative assets are suited to each media channel.

NOVA launches new ‘Don’t Think, Just Nova’ brand campaign for NOVA FM

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Developed in partnership with R/GA Australia, the new direction will be supported with a multi-channel brand campaign.

Bastion and The Brand Agency Melbourne team up to launch Bunnings AFL partnership campaign

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The campaign will run throughout the AFL season, offering clubs the opportunity to nominate their local 'BBQ legends.'

John Ilian on the PADC “Logoreah”

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Around 1989, Jana designed the original PADC logo – an illustrated, silhouetted black swan logo

Top Jobs: Seven West Media, Limitless Studios, Wildlings and Rare

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As the Digital Sales Director, you will lead our sales efforts, focusing on new business development, client...

Ideas worth roaring about: View the work from this year’s Australian 2025 Young Lions winners

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On Friday 11 April, the energy was high at WPP House Sydney as Advertising Council Australia (ACA) unveiled the...

McAvaney takes the lead for SBS’ coverage of the World Athletics Championships in September

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“SBS has broadcast ten editions of the World Athletics Championships since 2001 and we’re thrilled to have..."

Bestads Best of the Week: Penguins International ‘Protest March of the Penguins’ via Rethink

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“I usually judge work (privately) by how jealous I am of it and how much I wish I had made it,” says Zuliani.

Pretzel appoints iD Collective to drive media and communication strategy ahead of expansion

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With four new stores set to open across Perth in 2025, iD Collective has been appointed to lead a dynamic...

Australia lands 7 finalists at shortlist stage of ADC 104th Awards: Including Perth based Chris Rowson for Magners Irish Cider campaign

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The One Club for Creativity has announced the global finalists in the ADC 104th Annual Awards, including seven from...

Gerety Awards sets Final Deadline for Friday May 9, Teams Up with Funny Women for Humour Jury

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The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is announced..

equ’s Head of Digital Marketing Scott Forrest: AI-Powered CRM Personalisation

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In this article, Forrest unpacks how AI is transforming CRM and automation.

Bestads Best of the Week Reviewed by Scott Zuliani, Freelance Creative Director, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Seen+Noted: Telstra launches ‘A Put Your Phone on Silent Film’ cinema campaign via Bear Meets Eagle On Fire with +61

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To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a...

Countdown to AWARD Awards Final Deadline: Entries close tomorrow, 23 April

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The final deadline for the AWARD Awards is set for next Wednesday, April 23 (includes a 15% late fee). Now in its

Oasis Ball on 16 May nearly sold out!

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The night will raise money for The Salvation Army’s Oasis Project + reveal the winners of the Campaign Brief WA Awards.

KWP+Partners’ new brand campaign reminds us that when kids are sick, nothing else matters

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Media was managed by KWP+Partners in-house media partners, Atomic 212 and Seven West Media.

Bang Digital celebrates 18 years

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Founded in 2007 by Renae Lunjevich, the agency has consistently delivered innovative digital solutions to a diverse...

Top Jobs: Seven West Media, Limitless Studios, Wildlings and Rare

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Limitless Studios is on the hunt for a full-time team member to join our tight-knit crew in West Perth.

Forever Classic 6IX welcomes Anne-Marie Coupe to Agency Sales Director role

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"This appointment with Anne-Marie takes 6iX to a new exciting future with the wealth of experience that she has."

WA-based mobile OOH startup Shiine goes programmatic with Hivestack integration

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“Making Shiine available programmatically has been a goal of ours since day one,” said co-founder Sean Wharton.“

MACC confronts NT Road Toll with unflinching Easter safety campaign via KWP+Partners Darwin

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The creative for the new campaign was handled by Dav Tabeshfar and Bryan Dennis.

Bestads Best of the Week with Kaleeta McDade, Global Chief Experience Design Officer, VML

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

Co-founder Dav Tabeshfar departs KWP+Partners

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Tabeshfar will still collaborate with KWP+Partners as well as consulting to other agencies and clients...

Anthologie celebrates growth period with ten new business wins across impact clients

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The wins include: Transplant Australia, White Ribbon Australia, Harry Perkins Institute of Medical Research...

Seven West Media recognises James Sewell from OMD as their March Agency All-Stars winner

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Beyond the day-to-day, Sewell has built a strong and collaborative relationship with the SWM team.

AdSchool announces powerhouse speaker lineup for 2025 – secure your spot now

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AdSchool has announced its 2025 speaker lineup—bringing together some of the sharpest minds in strategy, leadership...

OOH industry delivers strong start to 2025

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The Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025.

oOh!media unveils smarter, faster, simpler approach during nationwide leadership tour

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The national tour visited Perth on Tuesday March 18 at the WA Museum Boola Bardip, Hackett Hall.

Western Australian Police Union “Cop Enough” shortlisted for Direction at Clio Awards

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It was shortlisted in the Craft category for direction of the 90 second online film, 30 second TVC and the 6 second...

Seen+Noted: KitKat spoofs screen addiction with a fresh twist on their ‘Have a Break’ campaign

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Aussie expat Jake Barrow, who joined VML Czechia as Chief Creative Officer in May last year, is behind a new OOH...

Good Times: oOh!media hits a hole-in-one with an epic agency showdown on the mini golf course

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The event brought together, agencies including Carat, OMD, Initiative, The Brand Agency, Hearts & Science, and Match...

Good Times: Longreach hosts media friends to launch their new offices

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“It’s been a big year for Longreach, and we’re grateful to be surrounded by people who genuinely believe in what we do.”

RAC’s ongoing agency and media review sees Initiative miss out

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it is believed RAC has indicated that they want the media and creative duties to be under one roof.

Join the wait list for #MeetTheMedia Perth’s sold out event on Thursday, May 8th

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To be on the wait list for the Perth #MeetTheMedia please email with the subject line: #MTM wait list please.

Campaign Brief Q&A with Gadigal street artist + former ad creative JESWRI: “I feel like my time in adland only poured petrol in my artistic drive”

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I was a graphic designer before going to AWARD School and learning to be an Art Director—something every aspiring art...

Aaron Bryant elevated to Director of Sales role at ARN

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The move is part of a major restructure of ARN’s national commercial team, with five senior leaders now appointed...

Havas creates new segmentation model as Aussies move from “mateship” to “me-ship” – Havas Labs 2025 Aussie Futures report

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Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today...

2025 Young Lions Australia winners announced ~ the Australian team will be put through their paces in a full-day boot camp hosted by Nine

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Advertising Council Australia (ACA) has announced the winners of the 2025 Young Lions Competition—exceptional talent who

Good Times: IMAA hosts inaugural Perth media networking event at Spirit of Little Things

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The panel was hosted Glide Agency CEO, Es Chandra and included Ali O’Connor, Jason Doust and Dana Alamsyah.

Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation

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Coca-Cola brings back famous Share a Coke campaign for a new generation of Aussies to enjoy.

Top Jobs: Wildlings, Rare and KWP+Partners

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We’re on the hunt for a Part-Time Finished Artist / Designer – the behind-the-scenes hero who keeps the agency wheels...

Accenture’s Anthony Wong and Dept’s Vishnu Mohan named as APAC Effie Awards Heads of Jury

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“I’m honoured and excited to be part of the APAC Effie Awards again as Head of Jury for 2025."

Yahoo Academy 2025 wraps with pitch-off for youth charity ‘Musicians Making A Difference’

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Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high stakes Pitch-Off event for...

Nine Perth: The only CFTA network in Perth to grow audience year-on-year across all demos

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"9News 6.00 has already claimed a record 5 weekly wins this year in Perth with People 16-39."

An Aussie or Kiwi attending Cannes Lions in June? let Campaign Brief know now to keep in the loop

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Special guests will include many of the Australian and New Zealand jurors and several prominent creative directors from

Seen+Noted: The Break Brothers enforce the sacred chocolate pause in Kit Kat’s latest spots

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The comedy-driven spot, created by Orchard Creative, shows four men stepping up to save breaktimes from unwelcome...

Apple highlights life-saving power of Apple Watch in new ‘Rick’s Rescue’ film via TBWAMAL Sydney

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Apple has launched the latest film in its Apple Watch campaign that highlights real, uniquely Australian stories to...

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

The Australia Institute tells big gas they’re ‘Taking The Piss’ in new campaign via Berlin

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The campaign has struck a nerve, with its central film recording over 500,000 unpaid views (and counting).

Seven West Media WA expands Megan Tuckey’s role to bolster WA agency representation

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This structure strengthens SWM's leadership capabilities while preparing for MacNeill's parental leave later this year.

Start named global Webby Awards finalist for RTRFM website – Voting closes April 17

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The project has been recognised as one of five globally shortlisted music websites, selected from more than 13,000...

Bestads Best of the Week Reviewed by Gui Borchert, Executive CD, Innocean USA

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

NOVA Entertainment launches Australia’s only commercial radio apps available on Smart TVs

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NOVA continues its commitment to innovation, with a focus on availability and best in class listener experiences.

JCDecaux hosts Seen & Remembered 2025 Perth Upfront at The Maali at Perth Zoo

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"True effectiveness comes from creative impact, planning precision, & accountability. Our new research with System1..."

Applications now open to emerging talent for MAD STARS’ New Stars MAD Competition 2025

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Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan.

PADC launches Artist in Residence Program in collaboration with North Metro TAFE

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The initiative aims to support creative talent in WA, building stronger connections between education and industry.

Telstra unveils a shoemaker’s tale in next chapter of ‘wherever your business goes’ campaign via Bear Meets Eagle On Fire and +61

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Telstra launches the next chapter of the ‘wherever we go’ brand platform with a distinctive new integrated campaign.

Kitchen Warehouse wins two Best of Category awards at inaugural OMA Creative Awards

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The Executive Jury also awarded an Honourable Mention to the Black Friday Sale campaign for Kitchen Warehouse.

Social Meteor announces content creation partnership with TABtouch for 2025

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The partnership will see Social Meteor create 30 short form vertical videos to be rolled out across...

Advertising Council Australia reveals finalists for the 2025 Young Lions Australia Competition

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Advertising Council Australia (ACA) has today announced the 2025 Young Lions Competition finalists—rising stars who...