Aqua Technics Pools build memories like no other in new TV spots from Hypnosis

The humble backyard pool is a fountain of fond memories for Australians. When Aqua Technics, Australia’s most trusted pool provider, approached Hypnosis for a creative campaign, they were looking for something different from the functional, proof point heavy messaging that dominates the category.

In business since 1976, Aqua Technics helped build the childhoods of generations of Australians. Hypnosis took this insight and got to work looking for some golden material from which to build an emotive narrative.

A deep dive into photo albums (and even some old tapes) sparked the idea to highlight memories “built like no other” – the company’s tagline – in an Aqua Technics pool. Photos were scanned, old footage was converted and reminders of times well spent were resurfaced in a 30 second spot and 15 second cut down for free to air TV.

The spots mark a new step in Aqua Technics’ messaging and a proud moment for Hypnosis staff and collaborators, whose childhood snaps may or may not feature in the spots.

The campaign launched on air to align with the Olympics.

Guy Patrick, Co-Founder & Creative Director of Hypnosis, said: “We took the emotional highroad because pools are the makers of sun drenched, granny wrinkled, wholesome childhood memories. Which parent doesn’t want that for their kids?”

Credits:
Agency & Production : Hypnosis
Executive Creative Director: Guy Patrick
Copywriter: Laura Blundell
Planning Director: Andrew Durack
Designer: Tina Milosic
Director & Editor: Frank Carroll
Sound Design: Justin Braine
Managing Director & Production: Amber Martin
Brand Manager: Gianni Corvaia
Client: Aqua Leisure
Marketing Manager: Maree Voss
Managing Director: Lynley Papineau