Anthologie launches follow up ‘Little Ripples’ campaign celebrating the life-long impact primary teachers’ have on children
The Career Industry Council of Australia (CICA) and the National Careers Institute (NCI) have furthered their partnership with Anthologie to create a follow up ‘Little Ripples’ campaign.
What happens when you meet with your Primary School teacher as an adult?
Anthologie brought students together with their old primary school teachers to discuss just how impactful seemingly small moments in the classroom can be.
The campaign featured a hero film, e-book series, and free downloadable teacher resources, which NCI released nationally to raise awareness about the importance of creating positive little ripples for children and help primary teachers create an engaging dialogue around careers with their students.
Megan Fritsch, President of the Career Industry Council of Australia, believes this is an important time to set the future stage for our children’s career expectations, and their lives.
Fritsch said: “Career development is happening in childhood, whether we realise it or not and our children can only imagine what they see and hear.”
Amy Sutton, Managing Director at Anthologie, said: “Teachers have a formidable job and can often feel underappreciated. So we really wanted this campaign to celebrate a teacher’s positive role and show how those small moments can have a lasting impact on a child’s life and career.”
The film is accompanied by a free illustrated e-book series with author Margaret Sams and illustrator Leah Schultz as well as a collection of activity sheets designed with educators and specialists.
These resources serve as helpful tools to facilitate age-appropriate conversations and explorations into the subject of jobs, careers and aspirations of young people.
For more information on Little Ripples, or to download the Little Ripples toolkit, visit the Your Career website.
Credits
Creative Director: Amy Sutton
Client Director: Adelina Naidu
Design Lead: Hannah Carpenter
Illustration: Leah Shultz
Film Production: Alucinor Productions
Animation: Ryan Vergone
Campaign strategy: Jack Headford
4 Comments
Woo hoo! Well done everyone – this is a really special campaign and it’s great to see the next instalment.
That’s it, I want to be a teacher now! Made me tear up, lovely authentic work that will no doubt make many a teacher feel good about who they are and great about what they do. Now if only they got paid what they deserve!
Ahhh great stuff. Amazing to see it continue to roll out 🙂
This concept is awesome, great work! However, I’m very sorry but the logo looks like a boob to me. Paired with a word one letter short of “Nipples” I am very worried I am not the only one to notice this…?