AdSchool’s Advanced Strategic Planning course is back: Level up your strategy game in eight weeks

Attention all advertising and marketing pros! If you’re looking to improve your strategic ability and make an impact at a senior level, AdSchool’s Advanced Strategic Planning course is your golden ticket.

The part-time, eight-week intensive kicks off in Perth on September 30 and is designed for seasoned planners and marketers ready to sharpen their edge.

Led by some of the industry’s sharpest minds, including WA Facilitator Matt Oakley (pictured bottom), Chief Strategy Officer at 303 MullenLowe, Advanced Strategic Planning is more than just a learning experience—it’s a career accelerator. Imagine walking away with the confidence to lead strategy that not only meets client needs but exceeds your boss’ expectations.

“In today’s rapidly evolving landscape, the power to solve business problems with creativity and strategic insight is indispensable,” said Oakley. “Whether you’re eyeing a senior strategist role, agency leadership, or simply want to elevate your strategic thinking, this course is your roadmap to success.”

Why this course? Why now?
In a field where staying ahead is the name of the game, this course offers a unique blend of expert-led lectures, practical tutorials, and continuous feedback. You’ll dive deep into:
● Mastering the essentials of business and marketing strategy
● Decoding audience behaviour to build impactful strategies
● Creating cohesive brand experiences that resonate
● Applying principles of behavioural economics in real-world scenarios
● Developing connections planning techniques that cut through the noise
● Selling your strategies with conviction for instant buy-in
● Measuring and ensuring strategic effectiveness

“This isn’t about reinventing the wheel,” adds Oakley. “It’s about directing your strategic thinking in ways that stand out. I’m looking forward to equipping this year’s cohort with the insights and tools needed to take their careers to the next level.”

With just 2.5 hours of your time each week, from September 30 to November 18, you can transform your approach to strategy and position yourself as a thought leader in your field.

Click here to learn more and book your place.