Lateral Aspect makes turtles cry for AQWA

Lateral Aspect have launched a fully animated television and cinema commercial for AQWA, The Aquarium of Western Australia.

‘Turtle Tears’ is part of a broad campaign that focuses on AQWAFACTS, the weird and wonderful world of the animals that reside at the iconic WA tourism site.

Watch the TVC.

Lateral Aspect Creative Director, Mark Lucas, said the spot was the first of three to be produced between now and February 2019.

Agency: Lateral Aspect

Creative Director: Mark Lucas

Art Director: Jasmin Bernhagen

Copywriter: Mark Lucas

Associate CD / Art Director: Steve Spicer

Account Director: Felicity Gordon

Sound Design: Sonic Playground

Sound Engineer: Matt Gerber-Corn

Composer: Upward Music

Animation: Jumbla, Melbourne