Bestads Best TV of the Week: Monzo’s ‘Get Busy Living’ via BBH London
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Monzo’s ‘Get Busy Living’ via BBH London.
The film was selected by this week’s guest judge Charlotte Adorjan, Executive Creative Director, TABOO, Melbourne.
Says Adorjan: “Monzo’s ‘Get Busy Living’ is a breath of advertising fresh air. A big platform idea (remember those?) that can be executed for many years to come, with films crafted with real care. I’m a sucker for an idea that can be told in one single shot too. Lovely.”
Monzo has unveiled ‘Get busy living’, its first global brand platform as it gears up to pursue a huge opportunity ahead – both in the UK and across Europe. The platform celebrates how Monzo makes money work effortlessly in the background, so customers can focus on doing the things they love most. The launch of ‘Get busy living’ represents an exciting milestone for a brand that has spent more than a decade rewriting the rules of modern banking. From its iconic hot coral cards and publishing The Sunday Times bestseller ‘The Book of Money’ to high-profile partnerships like Coventry City Football Club and The Hundred, Monzo has evolved from a disruptive fintech challenger into a well-established bank and deeply loved household name.
READ CHARLOTTE’S FULL REVIEW ON BESTADS
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