ATLAS and AT Creative turn concrete trucks into mobile billboards for Perth Bears sponsorship

To announce their sponsorship of the Perth Bears, ATLAS and AT Creative are literally driving the message home with a new outdoor campaign.

AT Creative Director Andrew Tinning said: “The idea started with a simple thought: Atlas and the Perth Bears are a winning mix.

“They already had the perfect place to bring it to life. So, rather than book traditional media, we transformed the drums of their new concrete trucks into giant NRL balls emblazoned with the message, creating mobile, rotating billboards that are now turning heads on the streets and sites of Perth.”

It’s a simple idea that makes an everyday part of Atlas’s business an unmissable show of support for the NRL’s newest team.

Credits
ATLAS : Julian Ambrose – Kelvin Ryan
Creative Director Writer : Andrew Tinning
Production manager: Dom Farnham
Signage and installation: WASP