Digital Loop named exclusive WA Representative for Audacia Audio

Audacia Audio, which provides agencies and advertisers with local access to one of Australia’s leading digital audio and podcast advertising marketplaces, has appointed Digital Loop as its exclusive Western Australian representative.

Audacia Audio connects brands with highly engaged listeners across podcasts, streaming audio and digital radio environments. The platform offers advertisers access to a diverse portfolio of premium Australian and global podcast publishers as well as key streaming platforms Apple, Spotify, and YouTube Music. Overlaid with audience and geo targeting capabilities, advertisers can target any audiences at scale, no matter where they are.

Over 15 million users engage with the Audacia Audio marketplace across Australia, with over 376 million monthly streaming impressions served and 78 million monthly impressions available across podcasts.

Digital Loop Managing Director Chris Coufos, said: “The partnership represents an important evolution of the company’s media offering in Western Australia.”

“Digital audio consumption in Australia is now the highest than anywhere in the Western world. It’s also more fragmented than ever, so being able to capture audiences across the diverse digital audio ecosystem with reliable frequency and remarketing capabilities is what Audacia Audio can offer our clients. This platform will deliver tremendous efficiencies for brands and agencies in capturing attention in the ever increasing diverse content we all now consumer.”

Audacia Audio’s capabilities also include multi-language targeting with audio translation services, in-Game audio placements, dynamic audio, second screen display and video remarketing and podscribe reporting integration.

Complementing the partnership, Digital Loop’s in house audio studio can provide audio production services for any Audacia Audio campaign on top of AI audio capabilities that are included with Audacia’s solutions.

Kym Treasure, CEO & Founder of Audacia Audio said “When we mapped out Audacia Audio’s global expansion, Western Australia was our third market launch – after Singapore and Manila – and that was no accident. As a Perth local running a business built on genuine relationships, I knew the opportunity here was real, and the results since 2024 have proven it.

“Audio campaigns we’ve built for Cancer Council WA, ATCO Gas, Western Power, Perth Zoo and Water Corporation have delivered outstanding outcomes, and this partnership with Digital Loop is the natural next step – giving WA brands and agencies a dedicated local presence backed by APAC’s largest premium audio marketplace.”