BigAds integrates Criteo to activate high-intent shoppers in minutes

BigAds, exclusively represented by Digital Loop, has just announced a new integration with Criteo (NASDAQ: CRTO), the global commerce intelligence platform, enabling brands to identify and activate real in-market shoppers in minutes through its BigAds Agentic Planner platform.

By combining the BigAds platform with Criteo Commerce Audiences and curated supply across the open internet, the integration brings observed commerce signals directly into campaign planning and activation.

Marketers can now surface high-intent audiences and activate campaigns across premium environments, going live in under five minutes.

While Google captures search intent and Meta captures attention, a significant portion of consumer decision-making happens across the open web, where users are browsing, comparing and researching products.

Historically, this stage has relied on inferred signals such as demographics and interests, however by integrating Criteo’s Commerce Audiences curated supply, BigAds enables brands to act on real shopping behaviour, not assumptions.

Chris Coufos, Managing Director of Digital Loop, said: “Criteo is a world leader in commerce data, with access to over 17,000+ e-commerce sites, 225+ retailers and tracks over 720 million shoppers globally, every day. For WA clients wanting to target potential customers who are actively searching, this is a very powerful mid funnel tool, which is now available to anyone using BigAds. Combined with BigAds omni-channel approach, rich media capabilities and additional targeting capabilities (including Census, Double Verify and Geo targeting) BigAds is now a formidable force in digital media solutions available for WA clients.”

David Green, CEO, BigAds, said: “This is a step-change in how brands can plan and activate media. By integrating Criteo’s commerce audiences into our platform, we’re enabling brands to act on real shopping behaviour and go live in under five minutes. It’s a faster and more effective way to reach buyers.”

Sangtak Yi, Managing Director, Media Owner Development, APAC, Criteo, said: “Criteo combines observed shopping behaviour, commerce intelligence and activation capabilities to help brands and media owners drive outcomes across the open internet. Partnering with BigAds brings that intelligence together with curated, premium supply in a single activation environment, allowing brands to move from insight to execution seamlessly while maintaining a transparent, privacy-first supply path.”

Criteo’s Commerce Audiences and curated media packages are now live, within the BigAds platform and is available to clients across Australia.