Unify named TikTok Platinum Partner

Digital marketing agency Unify has become the first Western Australian agency to achieve TikTok’s Platinum Partner status – the platform’s highest agency tier.

Unify’s recently awarded TikTok Platinum Partner status recognises the agency as one of only 14 agencies Australia-wide to reach this significant milestone, a credit to the team’s consistency, knowledge and innovation on the world’s fastest-growing social media platform.

TikTok’s Platinum Partner status means Unify has been accredited to provide detailed platform knowledge to clients, as well as produce and manage expert TikTok marketing campaigns.

Unify now establishes itself as an industry leader in creating eye-catching content that drives meaningful outcomes for clients. This achievement signifies Unify’s ongoing commitment to growth, creativity and results-driven strategy, as defined in the company’s motto: “Building Brands on the Back of Performance”.

Unify kicked 2025 off with a huge win at the Australian TikTok Ad Awards for Greatest Small Business alongside client La Vida Homes, becoming the only Western Australian agency to be awarded the accolade to date. The ceremony had the agency sitting among some of Australia’s most recognisable brands, namely PepsiCo, Canva, Virgin Australia, Guzman y Gomez, and Spotify.

Oliver Notley, Performance Director at Unify, said: “We are thrilled to reach Platinum status with TikTok. Our team and clients have worked extremely hard across the platform over the past two years, producing an endless stream of quality, engaging content and highly successful campaigns. When it comes to TikTok I truly believe we have built one of the most talented teams in the country, so for that to be recognised by TikTok with Platinum status is rewarding.”

Unify’s continued TikTok success highlights the agency’s proven track record of crafting engaging, performance-driven campaigns that maintain the authenticity valued by users on the platform. Their accomplishments this year have established the agency as WA’s industry leader on the platform.

Unify’s achievements in 2025 are just the beginning of a growing impact in the Australian digital marketing space. The full-service digital marketing agency also rounded out the year as a Meta Badged Business Partner (Meta’s highest agency tier), alongside numerous client success stories – a testament to the 20-strong team across our SEO, Programmatic, Strategy, Organic, Production, and Paid Social & Search departments.