Bankwest celebrates PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF

Bankwest once again stepped forward as a major sponsor and partner of Pride WA, teaming up with its agency partner Bear Meets Eagle On Fire to bring a new campaign to life for Pridefest 2025.

The work celebrates the spirit of inclusion, individuality and WA pride, while celebrating the bank’s long-term commitment to creating a community and workplace where everyone feels they belong.

Those who lined the streets of Northbridge for the Perth Pride Parade couldn’t miss Bankwest’s candy-pink float, covered in more than 75,000 sequins and powered by a dazzling crew of Bankwest colleagues dancing their way along the route.

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