Kleenheat and Juicebox unveil new solar and battery digital platform, Kleenheat Spark

Kleenheat has entered the home solar and battery market in Western Australia with Kleenheat Spark; a one-stop digital platform designed to make buying solar and battery systems simpler, clearer and more accessible for local households.

Juicebox served as Kleenheat’s design and technology partner for the venture, supporting the delivery of the Kleenheat Spark brand and identity, user experience design and underlying platform build.

Kleenheat Spark brings together everything a customer needs in one place, replacing what is often a weeks-long research process with a guided experience that provides tailored recommendations, quality products, verified installers and upfront pricing, including available rebates. Juicebox shaped this into a seamless, trustworthy platform experience that reflects Kleenheat’s long-standing commitment to clarity, value and simplicity.

“This new offering is fundamentally about choice for our customers, and what we’ve delivered here strengthens the overall Kleenheat experience,” said Chelsea Gray, Digital, Data and Improvement Manager at Kleenheat.

To support Kleenheat’s expansion into the solar and battery market, Juicebox collaborated with Kleenheat to name Kleenheat Spark and create the visual identity, as a sub-category extension of the Kleenheat masterbrand. Before evolving the design system into a digital-ready framework that gives the new product category its own contemporary expression while remaining true to the distinct and well known Kleenheat brand.

From naming through to experience design, Kleenheat Spark was shaped to help households navigate a crowded and often confusing market. The platform design prioritises clear pathways, intuitive comparisons and simple interactions so customers can understand their options within minutes and feel confident in their decisions.

Kleenheat Spark runs on a modern, secure and scalable technology platform to unify every part of the experience in real time. Live mapping, verified installer networks, product data and quoting logic are connected through an API-driven architecture, ensuring customers receive accurate recommendations, transparent pricing and clear rebate eligibility upfront.

Privacy-by-design principles underpin the entire system so data protection is built in, not bolted on. This foundation delivers speed, reliability and clarity today while giving Kleenheat Spark the flexibility to grow.

Kleenheat Spark was delivered through a close, integrated engagement between Kleenheat and Juicebox, with cross-functional teams working together from early strategic planning, through to design, engineering, optimisation and launch. The consult-to-execute approach enabled rapid prototyping and iteration, clear decision-making and a shared focus on creating a simple, trusted and easy-to-use experience for WA customers.

The collaborative model ensured the platform balanced brand integrity, customer clarity and technical rigour at every stage. For established brands entering new categories, Kleenheat Spark shows how well aligned client and agency teams can bring meaningful innovation to market with confidence and momentum to meet the opportunity.

Kleenheat Spark builds on Kleenheat’s long-standing commitment to value, trust and customer service by giving WA households a simpler, clearer and more accessible way to navigate solar and battery choices. It demonstrates how a trusted energy brand can expand its offering through strategy-led design and technology.

For the wider industry, Kleenheat Spark highlights the importance of aligning brand strategy, customer experience and engineering discussions from the outset. It also demonstrates how established organisations can stretch and diversify with confidence, delivering meaningful innovation while staying true to their brand and the trust they hold with customers.